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Rebranding
WeRide
WeRide is a smart mobility company in China that creates leading L4 autonomous driving technologies. We have committed ourselves to new mobility services that will be accessible and beneficial to everyone.
文远知行品牌重塑
文远知行WeRide，拥有全球领先L4级自动驾驶技术的智能出行公司。
新logo由青、蓝、灰三色组成，更高的色彩饱和度，让标识变得更加鲜明，前卫而充满现代感，本次品牌重塑将会为文远知行更添年轻的活力与无人驾驶技术的未来感。
Art direction - Donegood studio
Design - Donegood studio
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