WeRide文远知行 品牌焕新
文远知行是全球领先的自动驾驶科技公司，业务覆盖全球11国30城，率先实现自动驾驶规模化商业化运营，布局Robotaxi等五大产品矩阵，并在纳斯达克和香港联交所成功上市，荣登《财富》2025年改变世界的公司榜单、2025年全球未来50强。我们帮助客户在B轮阶段进行了品牌焕新重塑，以崭新的视觉形象彰显文远知行的突破和成长，更加清晰、全面地表达文远知行作为一家科技企业的使命与愿景。
WeRide is a global leader in autonomous driving technology, with operations spanning 30 cities across 11 countries. As an early pioneer of large-scale commercial deployment in autonomous driving, WeRide has built a diversified product portfolio including Robotaxi and four other core mobility solutions. The company is publicly listed on both NASDAQ and the Hong Kong Stock Exchange, and was recognized by Fortune as one of the “Companies That Change the World 2025” and among the “Future 50 Global Leaders 2025.” At the Series B stage, we partnered with WeRide on a comprehensive brand refresh. Through a renewed visual system, we articulated its technological breakthroughs and rapid evolution, shaping a clearer and more future-facing expression of WeRide’s mission and vision as a global technology company.
新logo由青、蓝、灰三色组成，三色logo代表了文远知行对科技、绿色、人文的关注与追求。以无人驾驶技术解决人类未来生活和生存必将面临的出行难题。左边的图标由WeRide的首字母W演变而成，带有强烈的品牌基因。右侧是棱角分明的中英文字体，天圆地方寓意着科技的快速发展和人们的美好生活相辅相成。展望未来，人类活动和环境保护会得到更好的平衡，这就是品牌重塑的最终愿景。
The new logo is composed of three core colors—green, blue, and grey—each representing WeRide’s commitment to technology, sustainability, and human-centered progress. Together, they express a belief in using autonomous driving technology to address the fundamental mobility challenges that will shape the future of human life.
The symbol on the left is derived from the initial “W” of WeRide, embedding a strong and recognizable brand DNA. On the right, a sharp, structured logotype in both Chinese and English reinforces clarity, precision, and technological confidence. Inspired by the philosophy of “round heaven, square earth,” the form reflects a future where rapid technological advancement and the pursuit of a better life evolve in harmony.
Looking ahead, the brand envisions a more balanced relationship between human activity and environmental stewardship. This equilibrium—between innovation and responsibility—stands as the ultimate ambition of the brand transformation.