逐际动力LimX Oli 品牌设计
逐际动力 LimX Dynamics 是一家具身智能机器人公司，聚焦打造全尺寸通用人形机器人，并衍生了包括双足机器人等多款创新产品，基于「IDS 生态协同战略」，服务创新者（Innovators）、开发者（Developers）和系统集成商（System Integrators），推动具身智能在科研、制造、商业、家庭等领域的技术创新、开发和广泛应用。
LimX Oli 身高165cm，拥有31个机身自由度（不含末端执行器），以通用构型设计、模块化软硬件结构与持续完善的工具链开发系统，全面支持从算法研发到系统部署的各阶段工作。面向AI科研人员、机器人开发者及解决方案系统集成商等泛通用机器人从业者。
LimX Oli作为逐际动力“IDS生态战略”中的核心产品之一，需要一个清晰、明确且符合DNA的品牌Logo设计，实现“全能感知 探索未知”的产品调性，并聚焦服务的三类关键群体，助力产品推动具身智能从研究验证走向实际部署与规模化落地。
LimX Dynamics is an embodied intelligence robotics company building full-scale, general-purpose humanoid robots. Guided by its IDS ecosystem strategy, LimX empowers innovators, developers, and system integrators to bring embodied intelligence from research to real-world application across science, industry, and everyday life.
LimX Oli, a 165 cm humanoid platform with 31 degrees of freedom, features a universal architecture, modular hardware–software design, and an evolving toolchain that supports the entire journey from algorithm development to system deployment. As a core product within the LimX ecosystem, its brand identity expresses “Perceiving Everything, Exploring the Unknown,” enabling embodied intelligence to scale beyond experimentation into practical adoption.
核心概念源于对品牌名称“Oli”本身的概念解构与对具身机器人未来形态的视觉提炼，形成一个既承载深厚品牌哲学，又具备简洁现代美感的视觉符号：
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字母“O”：寓意为“Original from LimX”的本源性与“Optimal of LimX”的极致性；
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字母“l”与“i”：呼应人形机器人修长的、灵动的物理姿态；
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整体传达了Oli机器人作为前沿科技产品的专业、优雅与无限可能。
The core concept is derived from a deconstruction of the name “Oli” and a visual distillation of the future form of embodied humanoid robots, resulting in a mark that balances deep brand philosophy with a clean, contemporary aesthetic.
The letter “O” represents both “Original from LimX”—the product’s foundational lineage—and “Optimal of LimX”, reflecting technical excellence and peak performance.
The letters “l” and “i” echo the humanoid robot’s slender, agile physical posture.
Together, the identity conveys LimX Oli as a frontier technology product—professional, elegant, and full of limitless potential.
我们基于逐际动力的VI以及主品牌美学，对Oli品牌进行了Logo设计。我们还为客户设计了专属的动态图形与影像风格，传达了Oli作为全尺寸通用人形机器人，面向AI科研人员、机器人开发者及解决方案系统集成商等泛通用机器人从业者，携手“共创无限可能”。
Building on LimX Dynamics’ existing visual identity and core brand aesthetics, we designed the Oli logo as a natural extension of the master brand. In parallel, we developed a dedicated system of motion graphics and visual language, expressing Oli’s role as a full-scale, general-purpose humanoid robot. Created for AI researchers, robotics developers, and solution-focused system integrators, the identity positions Oli as a collaborative platform—one that brings diverse innovators together to co-create limitless possibilities.